Pinterest's grid shows Pins at varying heights depending on their aspect ratio, and Pinterest has long recommended vertical formats because they take up more visible space in that grid. That's a different reason for going vertical than the full-screen, one-video-at-a-time feeds like TikTok or Reels — on Pinterest, vertical video is partly about standing out in a multi-column layout, not just filling a phone screen. Pinterest supports a few aspect ratios for video Pins beyond 9:16, so check Pinterest's current creator help pages for the aspect ratios and length limits it currently recommends before finalizing your export, since Pinterest has adjusted its guidance before.
What ReelWorkshop exports and how it fits
ReelWorkshop renders vertical 9:16 MP4 at 1080x1920 or 720x1280, which is a supported shape for Pinterest video Pins even though Pinterest's grid can also display other ratios like 2:3 or 1:1. If Pinterest is your main destination for a specific edit and its current guidance favors a different exact ratio than 9:16, note that ReelWorkshop's export is fixed at 9:16 — plan your framing decisions in your original footage accordingly, since ReelWorkshop doesn't offer alternate output aspect ratios beyond its two vertical resolutions.
Configuring the export
- Choose an edit length appropriate for Pinterest
Pinterest video Pins commonly skew toward shorter watch times than a dedicated short-video app, so a 60-second ReelWorkshop edit is a reasonable default; check Pinterest's current maximum length before building something longer.
- Export at 1080x1920
Gives the best quality within Pinterest's 9:16 support; drop to 720x1280 only if file size is a real constraint.
- Keep audio only if it adds value
A meaningful share of Pinterest browsing happens with sound off, so make sure your compilation still communicates its point through visuals and any on-screen text even if the viewer never turns audio on.
- Upload through Pinterest's Pin creation tool
Download the MP4 from your ReelWorkshop Exports page and upload it as a video Pin, adding your title, description and destination link in Pinterest's own composer.
Safe areas and how Pins get seen
Unlike a full-screen feed, a Pinterest video Pin is often first seen as a static-looking thumbnail in the grid before a viewer taps or scrolls to it, and Pinterest overlays its own Pin title, save button, and profile info near the bottom and top of the video when it plays. Keep important text away from the very top and bottom strips, and remember the thumbnail frame matters more here than on some other platforms — pick a thumbnail frame that reads clearly even before playback starts, since that's often what a browsing user sees first in the grid.
Pinterest leans toward how-to, inspiration and product content viewed while planning rather than a pure entertainment scroll. A compilation that communicates its idea quickly through visuals tends to perform better there than one relying on a punchline that needs sound or a longer watch.
Mistakes to avoid
- Assuming Pinterest's grid behaves like a full-screen feed and ignoring how the video appears as a static thumbnail first.
- Relying entirely on audio to convey the point of the compilation when a large share of viewers browse muted.
- Not checking Pinterest's current supported aspect ratios and length limits before planning a longer or non-vertical edit.
- Choosing a thumbnail-worthy first frame as an afterthought instead of picking it deliberately.
When Pinterest calls for a different approach
If your goal is a square or 2:3 Pin rather than vertical 9:16, ReelWorkshop won't produce that directly since its export is fixed to 9:16 at 1080x1920 or 720x1280 — you'd need to crop or reframe the finished export in another tool to hit a different ratio. ReelWorkshop also has no built-in way to add Pinterest's product tagging or shopping features; those are configured inside Pinterest after the video Pin is created.
Can ReelWorkshop export a square or 2:3 video for Pinterest?
No, ReelWorkshop's export is fixed to vertical 9:16 at 1080x1920 or 720x1280. For a different aspect ratio, you'd need to reframe the finished file in a separate tool.
Does sound matter for Pinterest video Pins?
It can add value, but because many Pinterest users browse muted, make sure your compilation's message comes through visually as well.