Structuring projects around clients
Since ReelWorkshop saves projects, clips and edit plans separately and lets you open, rename and delete them, the practical move is one project per client per posting cycle rather than one giant project you keep reusing. Name projects with the client and date range up front — 'Client A - Week of 9/22' — so you're not hunting through a list of similarly named projects later. Clips inside a project stay associated with it, which keeps a client's raw footage from bleeding into another client's edit.
A repeatable intake-to-export process
| Stage | What happens | Cost |
|---|---|---|
| Intake | Client sends raw clips, you import up to 100 per project | Free |
| Rough cut | Trim, reorder, remove weak clips, review quality scores | Free |
| Plan review | Generate several edit plans, preview each with the client if needed | Free |
| Export | Render the approved plan at 1080x1920 or 720x1280 | Counts against monthly minutes |
Because everything up through preview is free, you can send a client a rough cut for approval without spending any of the account's exported minutes — only export final render time once the plan is signed off. That matters when export minutes are shared across every client on one account.
Budgeting exported minutes across clients
The Starter plan includes 60 exported minutes a month. Split across five clients each posting two 60-second reels a week, that's roughly 40 minutes a month of raw export time, before accounting for re-renders when a client asks for a change after the first cut. Build re-renders into your estimate rather than assuming the first export is final — clients frequently want a different lead clip or a muted section after seeing the draft.
If more than one person on your team can trigger renders, agree on a rule for who exports final versions, since minutes are shared per account and an accidental duplicate export wastes budget.
Keeping brand voice consistent per client
The optional writing assistant can suggest titles, hooks, captions and hashtags, but since it never sees the footage, it also doesn't know a client's brand voice unless you feed it context every time. Keep a short brand-voice note per client outside the app and paste relevant details into your prompts, then edit the suggestions rather than publishing them as-is.
Cross-posting one export
A single 1080x1920 export generally works across TikTok, Reels and Shorts without re-editing, which is the efficient move when you're managing a client across platforms — check the current spec for each platform in the app before assuming, since requirements do shift. Where a platform expects a different aspect ratio or duration, you'll need a separate edit plan and export rather than force-fitting one cut everywhere.
Mistakes managers make
- Reusing one project across multiple clients and losing track of whose clips are whose
- Exporting draft after draft for client review instead of using free preview to get sign-off first
- Assuming exact-duplicate detection will catch a client's near-identical retakes — it only flags identical files
- Not tracking exported minutes per client, so one heavy client silently eats the whole month's allotment
When this isn't the right tool
If a client's package requires animated brand intros, motion-tracked logo overlays, or a licensed music bed on every export, none of that is native to ReelWorkshop. Build those elements separately and either bring them in as a finished clip or layer them on after export in another tool.